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Sales Manager Job Description

What do sales managers do?

It really depends on particular sector, the job in question and what you are trying to sell, but essentially sales managers support, train and manage teams of sales professionals within a particular sector. Sales activities could be with both businesses and/or individuals depending upon the size of the business and the sector, and it could involve either sales of products or services or both. Versatility across a range of functions is therefore often desirable.

Typical responsibilities of the job include:

Management Training staff
Motivating staff Supporting teams
Reporting Negotiation
Administration Budget management
Customer liaison Customer services


What other skills does a sales manager need?

They need to be organised
They need to be able to the manage time and work of their sales executives
They frequentlyneed to be highly numerate
They often need good IT and administration skills
Ability to work flexible hours may be required
You should be able to work under pressure
You should be able to meet targets

Other skills
Customer focusedOrganised
IT literateDriving (as you may be mobile)


A degree is helpful but is not always required.
Minimum requirements are usually good school grades.
A Levels may also be useful.
Sector specific professional training can be advantageous. For example if you are selling IT products then technical knowledge is helpful.

Jobs which overlap with that of sales manager include retail manager, area sales manager.