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Retail Manager Job Description

What do retail managers do in their job?

Retail managers' roles vary depending on the retailer and the sector. For example, a retail manager of a small news agent's shop has a different role to a retail manager for a large electrical store. Essentially however, retail managers lead and motivate team members to deliver a range of retail functions and services to customers in line with company goals. This varies depending upon the size of the business, the sector and what your retail organisation wants you to do.

Versatility is therefore often highly desirable, and it is sometimes essential.

Typical responsibilities of the job include:

Management Organisation
Administration Stock keeping
Cash management Recruitment
Training Customer relations
Shop/store displays Customer services


What other skills does a retail manager need?

They need to be organised
They need to be able to motivate teams/staff
They should be team players
They should be able to delegate and prioritise
They should be familiar with the products that the company is offering
They should be numerate
Ability to work flexible hours maybe required
The ability to work weekends is often a requirement
You should be able to work under pressure

Other skills
Customer focusedOrganised
IT literate


A degree is not usually required but it can help.
Minimum requirements are usually good school grades.
A Levels may also be useful.

Jobs which overlap with that of retail manager include retail assistant manager, sales manager.